czar of Religious Right direct mail

did anyone catch Fresh Air today? The guest was supposedly the "inventor" of campaign direct mail for the "moral majority" from the 1964 Barry Goldwater campaign through the present. He said some pretty interesting things and insinuated somemore interesting things including: (1) that people will only vote against something, rarely for something, (2) because of that, conservatives have been successful at convincing voters there are evil liberal people out there waiting to destroy (insert thing of value here), (3) the people that want to destroy stuff could really be anyone as long as they are "other," in other words non-white, non-straight, non-christian, non-middle class, non-individual rights centered, (4) that the moral majority or religious right, depending on what you'd like to call them is primarily focused on carving out and maintaining a space for 'us' where 'they' can't hurt 'us', (5) this carved-out space is impossible to achieve because society is going to hell in a handbasket, but (6) as long as the moral majority continues to be moral and vote, they'll stop hell. It was interesting what said about homosexual "activists," the purpose of government in legislating morality, and the purpose of his "faith," and the persecution that "christians" like him suffer at the hands of liberals. I'm not sure I buy it.... If you heard the show or know who I'm talking about, please comment. I'd love to learn more about this guy and his story.